AAF - Affordable Art Fair
Hampstead,London, UK
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Review-
IACO - Collaboration work with GAGA Gallery
Alvin Lee, Bung Lyol /Art Director
Among the
Affordable Art Fair in Hampstead, approx. 120 stands, merely 4 booths
are came from the Asian regions, such as Hong Kong, Japan, Singapore
Korea 3, unfortunately it was showing the status that mostly
consist of participation is centralized to Europe countries, it is
obviously because of they were taking advantage of neighboring countries
which are mostly situated at closer distance, taking one or couple of
hours by flight, therefore one is reason for they can easily access
to the place as if home-ground merits with convenience, and
the other they can strategically manage to its sale
method at the marketplace to be the most
profitable, obviously that have somehow
a scheme to dominate the international art markets, mainly
focused on customer's oriented, let the public who could
be purchased by artworks without any hesitation as
practical prices. As I thought the remarkable market place in which stands
out conspicuously a new contemporary art works, the reason why the
intention of this art fair is to aim for market initiative against outside
art markets on globe.
Seemingly in this tendency of
the bloc markets is exists, on the contrary, all the
markets policy based on fundamental capitalism that always
are validly opened to the equally opportunity and take for granted of
participating to the every gallerists on globe when if they want
to join. Despite, if we could not only participated in this fabulous
art show or would neglect to do our efforts, and but also have decided
necessarily to break-through any obstacles by getting over
an in avoidable caused a short of the bloc as already proven
destination of good market, thereby we eventually may be lost much
important things and occasions. On the other hand, I thought we
should take a modestly way about such system, as a tip for
studying to develop our markets and trying to do in
sustaining, despite it is dire matter to accept.
Accordingly, the
Korean galleries and artists who both absolutely pay attention
to the activated market manner and need to collect what their market
strategies in Europe and galleries trends by participating more
positively, by plotting a new strategy to be assimilated of
changing art market, otherwise, we might be placed on the fringe in
global market later, all the more, may goes to worse in lacking fur
behind the global trends, so it may brings us a crucial point, never
and ever enter the core market trends of world class. As matter
of fact, nevertheless, as we looking upon this art fair is not much
contented to us, caused by only for the prices of artworks that were
focused on managing to buy easily within approxi USD 10,000 for the
public taste, which are however a very available method to be able
to access into art field through this kinds of market which are
suitable and a feeling of satisfaction for the customers and audience,
apparently it was one of the reasonable way to expand the
potential collectors and to get much of aficionados into the fabulous art
event, simultaneously it is an extremely important art policy in which
they would be get involve their aim in the long run, shall bring us more profitable
things to those artists who necessarily to sale the paintings more
for their existence and better vibrant activities.
As one
of the gallerist, or a participant, looking back on experience, absolutely, I
thought we should more learn from the systematic management and an
advanced market tendency go through that, in proceeding and
atmosphere of market place by participating in global art fairs, even
progressive and favorably by a meticulous its skill as
well, after all, that will be a matter of valuable thing through
an opportunity in comparing to ours, that is, but the one
thing, artists and gallerists who both should think further
progressive in endeavoring towards the next shift, not only focus on
commercial point, but drive to pursue for the artistic value is
sustainly to create the stunning artworks. Thus, taking into account on art
markets, relating to there are many things, such as, culture, society, humanity,
psychology, philosophy, but we specially needed to pay attention to 'customer's
diverse behavior' whose interest, mode, favorite taste, intelligence for
artworks so on, about the paintings, even purchasing pattern, through in
the view of anthropology in which many ways we also
should doing considerable try an effort to draw the customer's
mind with details and simultaneously should have a mind what we could
read their exquisite sense of fondness about artworks, which is because
of decisive factors for the development of art markets in conjunction with
artists, in order that we could seduce them into a new market's
paradigm and culture in practical circumstance, even not only regarding the
works of aesthetic point, but also need an attentive consideration depends
on the budget of customers, so that they
freely have for purchasing themselves , saturated with the
paintings they want whenever they're coming in the event.
With my personal view, yet more crucial thing is that all the gallerists
including artists who both have to regard in authentic for their roles and
doing an exclusive way, departing the commercial views
entire, and they definitely emphasis on consumer-oriented maintain, and nothing
more than how much do they're prepare that more elaborately,
how to sympathize, how to bridge between the gab with the people
and artworks for the mutual understanding and evoke a
sympathy totally on the artworks and markets as well.
Conclusively, I would say that an optimal method for the exalting
of art marketability constantly is to be boosted by joining in more
significant and diverse ranges of art event in global market, even
obviously should invest for them without hesitation in spending more
big budget at there, however at this moment, there's no way we should
know through only by participating in international art fairs
more frequently and collectively, on the other hand, expand the
opportunities to expose the Korean artists works on new stage , where they
even like a debut which then must be brought us many instructive and
profitable things will be remained us in regarding to
enhance the conductive mid- career artists who looks forward
to the future's market interacts with outside world, practical doing
what we should prepare for, and also should think the sustainability of
upcoming about the future's markets.
Lastly I
want to say add that to be progressive further on the
state of art markets in Korea, the galleries who must have a
strategic thoughts, information, by getting advanced knowledge and
necessarily have to contrive an unique mechanism only for
the art market...and prepared to copy with its sustainability to target on
customers attraction.
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