K-ART AGENCY
IACO New Project 2019
Sustainability for Artists
Activity
과연 작가에게
지속적이고 안정적인
창작활동이
가능한 것일까?
•작가활동을 편하게 할 수 있는 방법이 있다면 이것은 모든 작가들이 원하는 최고의 소망이 될 것이다.작가들의 가장 큰 고민은 어떻게 하면 안정적으로
창작활동을 지속하느냐에 대한 문제다.
•솔직히 작가정신과 작품에 대한 열정만으로는 경제적인 안정을 만들어 낼 수 없다.
•이제부터 이 질문에 대한 지속 가능한
창작활동의 솔루션을 제시하고자 한다.
Function of Art Agent –
아트에이전트의 기능 / 작가중심
ART MANAGEMENT & MARKETING |
PROMOTION | EVENTS | CONSULTANCY
With over 13 years
organizing more than 30 international diverse art Exhibitions, IACO cumulates extensive
critical acclaim in domestic and across the world . With more than 100 artists
and vibrantly active for practical benefits by supporting our agent management.
IACO looking for the most
brilliant
emerging artists to
promote for sale and marketing on Int’l Art fairs around the world
Director, Alvin Lee Bung Lyol with collectors
l Efficient function in fair market l 페어시장의
효율적, 생산적 기능
• 1. Artist's Publicity
2. Value Enhancement 3. System
Management 4. Global
Scalability 5. Persistence of
Artists Brand 6. Creating a
distribution infrastructure 7.
Marketing strategies for sale
1.
Systematic artists management / International
Management of Data Base, promotion of strategic
exposure (Globalization of Public
Relations )
2. Special Issue of publication / Focus on diversity and differentiation of work promotion
(Artwork brand power rise)
3. Opportunity
of encounter
the largest demanders for artwork and related experts / Platform .
(Current International Collectors Demand)
4. Creating a natural cost of works / The recent market trends and market principles create
objective works (The prices of works
in real-time international markets, Oriental shock)
5. Contextualization of contemporary art / At-a-glance view of the latest
overseas art flow
(Picture + Marketability) flexible
market (You can infuse market strategy.)
6.
International curating opportunities / Opportunities to link to global gallery
(You can meet foreign art experts.)
7. Establish a distribution infrastructure /
Global gallery, secure museum connections,
expand market and maintain mutual
cooperation (Construction of international platform)
Director, Alvin Lee Bung Lyol is consulting with viewer
IACO Gallery & Agency-
Artists
on Nest
The
role of Agent is
to tow artists on the global stage and expose and sell their works for
continuous activities based on a professional infrastructure. It is a device
that promotes, advertises, branding, and maximizes and optimizes the value of
the work and is a roadmap of production lines that show the global art market.
Therefore, to expand the scope of the artist's activities, it is necessary to
continue to discover new artists and to operate professional agents actively in
overseas markets. With these international information, strategies and
extensive experience and infrastructure in the international art market until
recently.
IACO-Korea has a comparative advantage over any
existing art company in Korea. Based on the excellent international exchange experience, paradigm
of competition strategy in international markets, and differentiated mechanisms
for various international art fields, the organization has a firm belief in the
successful execution of this project as it has secured excellent infrastructure
conditions, data management, information and computing in terms of
competitiveness of the current art industry.
▪ Current
status of international art market / Market Share - 1.
U.S. (25%) and China (25%)3.U.K. (22%) and others (China's rapid growth over the past five
years)
- Korea's top 10 entry targets for 5% growth potential
analysis (currently
0.5% level of 2012 data)
- Rapid rise in Chinese market share – current 25 percent or more - ranking
fluctuation in 2013 (previously controlled by U.S. shareholders)
The Korean art
auction market / Lack of awareness about the art industry, lack of knowledge on
investment, and lack of information to gain global market share (currently
0.5% ---5 %) urgent
to develop art industry - fostering experts in the art industry and expanding
international administrative power - inducing mass production of potential
collectors, and increasing interest in art (in case of overseas investment).
Alvin Lee, Bung Lyol - Director IACO
